Origin labelling on food packaging to become Law

Glenis Willmott, Labour MEP for the East Midlands has welcomed the news that food labelling will now have to contain information about where the product came from.

Mrs Willmott, who led the campaign to have origin information put on packaging, is pleased that this has finally become EU law. However, Member states will now have three years to implement the legislation into their own law.

Mrs Willmott said:

“After four years, I am happy to see this campaign entrenched into EU law”

“Consumers need to have the best information, readily available at their fingertips, in order to make an informed choice as to what food they buy”

“I will also continue to campaign to have a traffic light system of information placed on food packaging, so that people can see at a glance exactly how much fat and salt is in what they are buying”

The proposals are backed by the National Farmers Union and consumer organisations. They will apply to cuts of meat from pigs, poultry, sheep and goats. The changes mean that almost all meat sold in British supermarkets will need to include country of origin information.

Glenis Willmott has vowed to continue her campaign to extend the rules further to cover meat in processed foods, such as sausages and ready meals.

Mrs Willmott went on to say:

“Shoppers already have the right to know about the origins of their beef, fish, and fruit and veg. Now the vast majority of meat we buy will be covered too.

“Finally consumers will be able to see exactly where their meat began its journey to their fork.”

The rules will come into force by the end of 2014, though it is expected that many suppliers will begin adopting the practice well in advance of that date.

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