Glenis Willmott, Labour MEP for the East Midlands, said: “This is exactly the kind of activity that Europe should be concentrating on – with a direct benefit to mobile phone users, whether they’re in Nottingham or Naples.
The plans announced yesterday are part of what the European Commission has described as “the most ambitious plan in 26 years of telecoms market reform”.
The measures should cut costs to consumers as well as simplify red tape for mobile phone companies.
If passed by the European Parliament and European Ministers, mobile providers would be banned from charging for incoming calls from July 2014, with all other roaming charges scrapped by 2016.
The phone companies would either have to charge customers the same prices for phone calls across the EU, or allow them to switch providers for the period they are abroad, without changing their Sim card.
Glenis believes it will be a major boost for hard-pressed consumers, but also a vital step forward in establishing a single market in telecommunications.
She explained: “The measures aim to harmonise regulation across all 28 EU member states. This will mean that rather than phone companies operating on the basis of 28 national markets, there will be one unified market, which benefits the providers as well as the customers.
“This is good news for everyone – from Brits using mobile phones abroad to our telecoms firms working in international markets. A real win-win situation.”